Over the course of six months, while juggling all other platforms I thought relevant to Vorbi’s online growth, I grew an organic following of 700+ actively participating accounts (ISPs, MSPs, cloud providers, etc…) and achieved a 10.2% engagement rate—exceeding the industry standard of between 1% and 3.5%. To achieve this, I put together compelling and attractive ad designs ripe with edgy, tech-nerd puns that were delivered on a consistent schedule during peak hours. In addition to this, I designed the entire feed with a puzzle-like theme in mind so that every individual post was a part of a bigger picture.